Thank you for taking the time to look through my site and read a little more about me.
My talent and passion for advertising, art direction, and production has led me here today. I work with agencies, brands, production houses, and creative professionals to make effective visual content.
My experience guiding production crews and creative teams has given me a strong foundation in creative direction and production leadership- from concept to execution.
I mostly lead creative teams and tight-knit production crews to concept, pitch, produce, execute, and deliver photo and video assets for brands. I offer freelance services as an art director, creative producer & director, strategist, and more.
A "multi-hyphenate", a "creative Swiss army knife", a "creative unicorn", a "content fairy", a "mad duchess"; I’ve been crowned and called many things.
But simply put, I help brands make visual content - whether that's quick and scrappy content shot on iPhone, or highly art directed social content, or beautiful long-form branded content captured on a cinema camera.
I don’t fit into one role or box, and I not only wear a lot of creative hats, but you can count on me to wear each hat exceptionally well. Having experience on both the agency, brand, and production sides, I have streamlined a process that enables myself and/or my teams to work efficiently with clients.
I'm passionate about assisting brands and creative agencies in streamlining, establishing, and/or expanding their in-house creative & production capabilities.
I believe that nimble, small teams, and a close network of highly creative professionals is the future of advertising and content creation.
This is why I specialize in creating high-quality content that rivals the traditional approach to production.
I have led creative teams at renowned ad agencies such as MullenLowe, TBWA\CHIAT\DAY, and VCCP, and directed and produced the creation of content for brands such as Corona, Grey Goose, White Claw, Michael Todd Beauty, Stack Athletics, Ducati, and more.
When I'm not behind the camera, you can find me near the ocean, on a mountain, dancing, or enjoying a combination of these activities. I was born in Los Angeles and grew up surrounded by creativity. My father was a film producer and my mother was a creative director. Consequently, I was immersed in a world of movie sets, music, film, fashion, dance, creative writing, and I've always been enchanted with various forms of visual art. My vibrant and imaginative nature from childhood has never truly left me.
I was fortunate enough to graduate from the world's top-ranked Creative Advertising program at BYU, where I initially collaborated with brands as part of their unique agency, the Adlab. During my studies in visual communications, I began to realize the immense power of brand messages and fell in love once again with visual storytelling. The ability to capture what words alone cannot convey, and evoke an emotion or offer a new perspective, is what drives me in my work today.
I enjoy connecting with new people and am always eager to take on new projects. Feel free to reach out if you would like to collaborate, have a project in mind, or simply want to say hello!
SPECIALTIES/SERVICES OFFERED
Creative Ideation / Development
Creative / Art Direction
Content Direction (Video & Photo)
Creative Producing (Video & Photo)
Set Designing / Prop Styling
Social Media Content/UGC
Long-Form Branded Content
Music Videos
BRANDS I'VE WORKED WITH
Grey Goose
Corona USA
Behr Paint
Ducati North America
White Claw Hard Seltzer
California Avocados
High West Whiskey
National Basketball Association
Stack Athletics
Michael Todd Beauty
Opopop Popcorn
LET'S MAKE SOME MAGIC.
AWARDS
2019
Emmys / Television Academy - Official Winner,
One Show - Young Ones Portfolio Award
Young Ones ADC - Film Craft
Young Ones ADC - Branded Content
2018
National ADDYs - Best of Show, Student
National ADDYs - 1 x Gold, 1 x Silver
Young Ones ADC - 2 x Gold Cube, 2 x Silver Cube
Clios - 1 x Silver, 2 x Bronze
The Telly Awards - Gold
How do you wind down? Watching a movie
Fun fact: I'm scuba certified and was once swarmed by manta rays while I sat on the ocean floor. It was one of the most magical experiences.
Favorite food: Pesto pasta or tacos
*One of* your favorite musicians: Mac Miller
*One of* your favorite movies: La La Land
*One of* your favorite ads: Spike Jonze's "HomePod"
Before advertising/film, I wanted to be: either a CIA agent or a prima ballerina. Or an undercover ballerina.
Confession: While I'm an advocate of quality content, I love reality TV.
I work well when I'm: believed in.
ME, AGE 7. PARAMOUNT STUDIOS OFFICE.