CALIFORNIA MOTORSPORT ADVENTOURS
Customized adventure tours include terrains ranging from sand dunes alongside the ocean to open plains of the Baja peninsula.
LOGO:
Art Director & Designer: Alexa Spiroff
VIDEO:
Producer: Alexa Spiroff
LOGO BEFORE:
LOGO AFTER:
Three days straight of 13+ hours of shooting in the Baja desert was one for the books. The biggest challenge with this shoot was the terrain and finding the best shoot locations - we were basically location scouting on the go. By the end of each day, we were covered in dust from head to toe. But I learned how to ride an ATV for the first time, and the sunsets were some of the best I have ever seen.
The redesign of their logo I created was heavily inspired by the scenery and culture I experienced while filming in Baja. As producer for the video, I was key in developing a detailed budget and timeline, reviewing footage daily to adjust shotlists and schedules for following shoot days, keeping crew on schedule, communicating with the client, and overseeing post production.