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FUJIFILM - NO RETAKES. JUST REAL TAKES.
In this ever-growing digital world where "likes" are a prized commodity and events are only as good as they appear online, there is a desire to recapture the authenticity that we feel has been lost.
This was a very “run and gun” shoot and it was purposefully done that way, as I wanted to capture authentic moments and have the video almost feel like a music video instead of an ad. This organic, "lifestyle" type of content where a story is being told is something that I plan to continue exploring and fine-tuning in my work.
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