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WHITE CLAW - WINTER CONTENT

Taken in the wintry Utah mountains during less than desirable weather, my ninja crew and I leveraged the snowy landscape to our advantage and captured a variety of photo assets. These photos showcased a couple of friends enjoying some White Claw after a long day on the slopes. The art direction was simple yet crucial, ensuring that the product colors popped in every photo.

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The captured content was utilized across all White Claw social channels, and short videos/gifs were also created from the stills. This resulted in a comprehensive library of assets for the client to select from.

AGENCY:
VCCP NEW YORK

CLIENT:
WHITE CLAW

CONTENT DIRECTOR/PRODUCER:
ALEXA SPIROFF

PHOTOGRAPHER:
TANNER JACKSON

GAFFER:
TENZIN LAZERSON

GRIP:
MAX WENHAM
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